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April 2019 PitchFest NW Dorsum™ Pitch – At TechFest NW

Welcome to TechFest NW

Every year in Portland Oregon, PitchfestNW the startup competition and conference within TechfestNW, brings together a diverse group of companies around the world to pitch to a panel of VCs. Startups are chosen by a selection committee in the areas of Health + Fitness, Future of Work, Smart Cities, and Blockchain Technology.

On April 2nd 2019 a total of 130 startups participated in a full day of presentations with Dorsum™ selected as one of them. Pitching a previous version of the flexible back support presenting a different method of wearing the Dorsum™ Exospine.

What made the difference this year?

What made this year’s event more special was the scholarship sponsorship received from the Oregon Bioscience incubator (OBI).

We have pitched before, but being sponsored with a display table gave us the opportunity to demonstrate the working prototypes of the Dorsum™ Exospine and talk directly with attendees experiencing back pain. This allowed us to increase our contact list of new customers.

Connecting with our future customers.

Leo Ochoa pitched in the morning around 10:15 and right after the first break, we had a constant flow of visitors stopping by our table throughout the day. Some came because they saw the presentation, others commented the design was cool, and most were experiencing back pain themselves.

The response from the audience was overwhelmingly positive and conversations with attendees stoping by our table was remarkably insightful. For the first time, we got the opportunity to show our working prototypes and had engaging conversations with our future customers on how the issue of back pain manifests in their lives. We increased our future customer list to follow up with them directly and understand how the Dorsum™ Exospine can improve their posture and overall back health. See the presentation and how the day was like in the video below.

What happened next?

We learned a lot that day from talking directly with those experiencing back pain. We listened and took that feedback to our workspace in the Portland Incubator Experiment (PIE) to look at ways to reduce material, complexity, and add more support. In order to do this, we had to take the feedback and search for prototype manufacturers and apparel design studios to create together an optimized solution. Those were the initial steps towards the product we are launching this November 19th 2019. You can sign up to follow the updates as we release more product info.

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